You Already Know Something Is Wrong
You take the units the internet says are good. You watch the videos. You read the tournament lists. And you still lose games to armies that look objectively worse than yours.
Then you go back to the app, delete half the list, rebuild it, and do the same thing again next week.
That is not a knowledge problem. You know the rules. That is a list that was never built to answer a specific question, "how do I create a victory point differential in my favor?"
Winning Is Not Just About Killing Your Enemy's Army
Winning is about creating a victory point differential in your favor. Once you accept that, list building stops being a shopping exercise and starts being a design problem.
Every list you build gets run through the "3 Pillars of List Building" - the Happy Krumping Method.
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Disposition Scoring
Which disposition are you building to score, and which dispositions are you prepared to take away points from. Almost nobody asks this before they start drafting their list.
We solve this!
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Unit Role Mapping
A technically strong unit doing the wrong job is a liability you paid points for. Good is not a property of a unit. It is a relationship between a unit and the job you need done.
We solve this!
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Deployment
Every matchup has three maps you could draw and multiple ways to deploy on each. You find out which one when you walk up to the table scrambling for a plan.
We solve this!
Dok Krump
Jonathan Arkin. Second highest scorer at the World Championships this year!!
Four years on Norway's national team. Three years at the singles World Championships. Four students taken from zero to the World Team Championships to represent their countries internationally.
He is also a doctor of chiropractic neurology who taught postgraduate neurology for a living before going full time as a Warhammer and mindset coach, which means Jon's training is pattern recognition under pressure with incomplete information. That is the same skill this game asks for, and it is the reason his coaching does not sound like anybody else's.
He does not teach you to copy lists from the internet or to move models around in a certain template. He teaches you to design lists and to solve problems.
Six Sessions. Ten People. One List That Works For Your Playstyle!
Sessions 1 and 2
11th edition scoring works VERY differently from 10th edition scoring. Preparing you to score your dispositions and to deny your opponents dispositions. This is the concept of creating a "Victory Point Differential". Don't worry about the Meta, Defy the Meta.
Sessions 3 and 4
What to take, why to take it, what is inefficient, and how to fit the units you love into a list that still works. Jon reads your list himself (First 10), tells you what it is actually doing, and suggests the changes. You rebuild it according to the feedback and bring it to sessions.
Sessions 5 and 6
Deployment. The part most players leave until they are standing at the table. Jonathan teaches you to understand the core principles of deployment. What and why to deploy first and how to outmaneuver your opponent before the game even starts.
Format
6 sessions each one hour with a top 100 coach, live. 1x Lecture with Q&A, followed by an active workshop where we put your learning to the test, so you are actively learning as you build your lists using Jonathan's Happy Krumping method.
Priced Honestly
| What you get | What it is worth |
|---|---|
| 6x hours with a top 100 player - Diagnose your problem area and find the solution | $420 |
| First 10 get their list reviewed by Jonathan Personally | $70 per person in the first 10 |
| A complete understanding of the roles your units play in the game - the how & the why you do what you do | 4 x $70 (students typically take a month to fully grasp the concepts of this) |
| Getting a better understanding of building a list than you would on your own in a Year. | $value what's 20 hours of your time worth - MINIMUM |
| Total Cost on Your own | $770 plus 20 hours of wasted time and frustration losing games |
Or
Be one of the first for Live Coaching on the "3 Pillars of List Building" - The Happy Krumping Method
| The cohort, and the WhatsApp Learning group that carries on after it | Not priceable |
| Accelerated learning by a qualified doctorate-level educator that gets you back to enjoying & winning your games | The one that matters |
It is not $600, which is what the other accelerators charge. It is not half of that, which is roughly 1.5 months of one to one coaching with Jonathan.
It is $67. It is the price of a nice lunch.
$67 is just under the cost of a single coaching call. That is the whole calculation. This is the first time we are running this cohort and it will never be this cheap again.
Here Is The Deal
The ask: show up ready to learn with your lists. That is the whole ask.
The promise: every single person in the cohort gets a planned learning experience where they put what they've learned into practice live!
In return, you give us your honest feedback, 10 mins no more. This is the first run and we want to hear what you loved about it.
Ten Seats. Not A Marketing Number.
Starts September 30th 2026 at [TIME] [ZONE]. Six weekly sessions. It runs on a minimum of five people and it caps at ten, to maximize learning opportunities for each attendee.
Questions
Do I need a competitive army already?
No, and if you have fewer reps, learning the method matters more, not less. You bring the models you own.
What if my faction is not one Jon plays?
The Happy Krumping method is faction agnostic. It is about how you think and what your list is built to do, not which codex it came from. Jon coaches players, not armies.
How much time does it take?
Six hours of sessions. Compare that to the dozens of hours a month most players spend building lists in the app and deleting them and not knowing why.
What if I miss a session?
Then it's gone. This is live for the learning for a reason - we may release the recording later but we want to encourage everyone to attend every session!
Is this beginner or advanced?
It is for anyone who is losing games they feel they should win. That happens at every level.
Two Options
Keep building lists that look good on the internet and losing games you should win in person. Keep copying the list somebody went 5-0 with and going 2-3 with it.
Or spend $67 and start running every list you build through the Happy Krumping Method and have the confidence to win your games.